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Six Principles

Love Where You Live is based on six key principles that supporters have signed up to:

1. Encourage personal responsibility and positive action
2. Work in partnership with neighbours to reduce litter
3. Take responsibility for keeping your own immediate area clean
4. Raise awareness and education about the prevention of littering
5. Make it easy for people not to drop litter
6. Become an active ambassador for clean, green places throughout England and the UK

Want more information? Read on....

1. Encourage personal responsibility and positive action
We don't believe in passing the buck. We're not waiting for someone else to fix it. We know we can make a difference, and that's exactly what we're going to do. When you Love Where You Live, you take care of it and get things done.

2. Work in partnership with neighbours to reduce litter
Two's company, three's a crowd and a whole street is an army of litter pickers. By sharing ideas and resources, we can keep where we live looking its best and put a smile on our neighbours' faces while we're at it.

3. Take responsibility for keeping your own immediate area clean
Love Where You Live is about taking control, not pointing the finger. We're interested in starting local, focusing on where we can all make a difference - identifying the small things that matter without forgetting the bigger picture. It's where we live and we care what happens to it.

4. Raise awareness and education about the prevention of littering
People don't always think about the consequences of their actions. That's why prevention is just as important as cure. We can all play a part in providing advice and information about recycling or the importance of clean, green spaces for children to play in.

5. Make it easy for people not to drop litter
It's not just about providing litter bins, although that does help (as does emptying them regularly). More packaging means more to throw away means more mess. Love Where You Live encourages individuals, businesses, local authorities and schools to think about how we can all help to reduce litter.

6. Become an active ambassador for clean, green places throughout England and the UK
We think having clean, green places to live, work and play is important. A lot of people agree. But the more people saying it, the better. So, spread the word. Wherever you are in England, you can add your voice to the Love Where You Live campaign. Most importantly, it's about what you do, not just what you say. Lead by example - love where you live.

What will you do to love where you live? We'd like you to sign up, make a pledge and also choose which of the Six Principles you'd like to support.


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What will you do to love where you live? Tell us all about it and choose which of the campaign’s six principles you’d like to support.



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