Chesterfield asks its communities to show the world you Love Where You Live
Chesterfield Borough Council is a proud ambassador of the Keep Britain Tidy Love Where You Live campaign.
Chesterfield wants to encourage everyone to take pride in the borough. This includes keeping the area where you live free of litter. The national Love Where You live initiative supports the values of their “SpirePride” campaign which sets out its standards for street cleansing and the quality of the numerous parks and open spaces.
Chesterfield's first Love Where You Live advertising campaign began on 29 September 2011, with outdoor media running throughout the borough for eight weeks. A video featuring two local champions was filmed at Queen's Park and sees them talking about why they love Chesterfield. You can see the video below. The campaign had broad appeal, focussing on the things we value about our local environment, such as spending time with friends in the park.
Check out the video below.
Your Dog’s Business is Your Business…
In May 2012 the second advertising campaign began. This campaign focuses on responsible dog ownership. The council recognises that people love their pets and taking your dog for a walk and playing with it in the park, often with children, is not only fun but also provides good exercise for everyone.
The council has invested in new play equipment at many of the parks and Queens Park and Holmebrook Valley Park have been awarded the Green Flag. An application for Poolsbrook Country Park is being prepared. Many of our parks have pitches that are used by local football teams as well as for casual games. The council believes everyone has the right to enjoy open spaces and love where they live. That’s why this campaign carries the strapline “Bag that poo, any bin will do”. It’s particularly important that dog mess is removed from football pitches. The council provides 450 bins dedicated for dog waste and over 1,200 general litter bins.
For information about the “Taking the Lead” roadshows and events when officers will be on hand to talk about Love Where You live visit the council website.
Olympic Torch Relay
The torch relay passes through Chesterfield town centre on Friday 29 June 2012. There will be bands performing on the route and the fun will continue in Queens Park afterwards. Chesterfield College students on the public services course have volunteered to assist with stewarding and the council welcomes assistance with cleaning up after the crowds have dispersed.
In the run-up to the event tidy ups along the route are encouraged so that Chesterfield will look its best. For advice on how to get involved visit www.lovewhereyoulive.org/showtheworld
Tidy Business Awards
In the first ten months of operating the new award scheme for fast-food and takeaway businesses, over 100 premises have signed up to the voluntary code of conduct to help reduce litter. It's estimated that fast-food wrappers top the list of rubbish dropped in more than half the UK's cities and towns and the council spends £500,000 each year clearing litter from our streets and parks.
The voluntary code asks for businesses to clean the area around their shop on a daily basis, reduce packaging and display anti-littering messages. The council's Street Scene Team are visiting food businesses to check they are complying with waste management laws and inviting them to sign up to the new code.
The council will supply anti-littering posters and stickers, offer a chargeable waste collection service and a code of conduct certificate. Any businesses signing up to the code will have quarterly reviews to ensure its criteria are being met.
For more information please contact the Street Scene Team on 01246 345735 or email firstname.lastname@example.org