Solo Cup Europe showed its support for Love Where You Live by taking part in the Day of Action on 17 October and by including the campaign logo on a newly-designed paper cup.

Employees at the Solo Cup Europe factory and offices on St Peter's Industrial Park, Huntingdon, were encouraged to donate their time to take part in various initiatives designed to demonstrate that the company really does 'love where it lives'.

Activities included a litter pick across the company's four sites, weeding of hedges and paths, and a 'big tidy up' designed to show that the company really cares about its environment (see staff pictured below with bags of rubbish).

Managing Director Tony Waters, who took part in the event, said: "Everyone enjoyed making the effort to tidy our local environment and we're delighted to be supporting this new campaign. In fact we think it's such a good idea we'll be doing it on a regular basis from now on. Much of what we collected is recyclable so we will ensure that goes into the appropriate recycling stream."

The company is showing its dedication to the campaign beyond the Day of Action by featuring the eye-catching Love Where You Live logo on a LWYL bespoke paper hot cup design. Solo Cup Europe will be encouraging distributors to stock the cup for use in retail coffee shops across the country to encourage consumers to take care over disposal of the cup once they have consumed their coffee.

Share your love story by emailing lovewhereyoulive@keepbritaintidy.org