Imperial Tobacco is a international tobacco company.

Imperial Tobacco actively supports national and local initiatives that seek to educate consumers and change behaviour and attitudes to littering and they are committed to:

> Understanding consumer attitudes regarding using personal ashtrays and how they have adapted to the restrictions on smoking in public places.

> Providing first-class smoking shelters at key locations reflecting the preference of adult smokers.

> Continuing to work with the hospitality trade, transport hubs, large employers and industry districts to encourage high quality designated smoking areas.

> Encouraging their own staff to get involved in appropriate local community-based projects and raise awareness through engagement with local authorities and media.